Going The Extra Mile

"Avon has worked with Saltwater for many years for both our PR and advertising needs. We have always found them to be highly enthusiastic about their work, going that little bit further to satisfy the customer, which makes all the difference and exactly fits our own ethos of quality and value."

Alan Morgan, Managing Director, Avon Inflatables and Chairman of National Boat Shows

Achieving Results

"From the start, Saltwater has been there to help create a presence. We could not have achieved the results from our campaign without Saltwater’s help."

Rachel Smith, Atlantic Rowing Challenge

30% Increase

"As a result of the excellent media campaign created by Saltwater, sales of our Barton Boomstrut have increased by 30%."

Paul Botterill, Director Barton Marine

Industry Knowledge

"Our dedicated account team at Saltwater is professional and committed and they not only understand our business but more importantly they understand the industry they operate in, thereby maximising our opportunity to communicate whether on local, national or international issues."

Bryan Jones, Marketing Manager, Fairline Boats Plc

Innovative Ideas

"We have been working closely with Saltwater Advertising for the past two years. We have found the advertising team excellent in all areas, with innovative ideas that we have adopted into many of our advertising campaigns. We look forward to working closely with the Poole-based team again throughout the coming year."

Mike Forman, Marine Commercial Sales Manager, Volvo Penta Europe Office UK

Crucial Expertise

"As a Saltwater client for many years, Kongsberg Maritime acknowledge that we need experts to help us get our message out to the marketplace."

Rita Krathe, Marketing Co-ordinator, Kongsberg Maritime AS

Fitting All The Pieces Together

We are proactive in our approach and provide the strategy and innovation needed to create an active PR programme and strong advertising image.

Saltwater provides a unique combination of creativity, management, technical expertise and in-house resources to produce the very best in communications.

With an in-house team staffed by graduate PR professionals, ex-journalists and designers with over 20 years experience, Saltwater provides a complete service to our clients:

• Public Relations
• Exhibitions & Events
• Media Buying
• Print Design
• Web Design
• Multimedia
• Merchandise & Promotional Products

Press Releases

Professionally written; well presented; getting results.

Editorial

Close communication with editors; awareness of planned editorial; written and researched by our team.

Product Launches

Who to launch it to; where and when to launch.

Product Tests

Arranging the logistics; getting the product in the hands of the press; following up for the desired results.

Competitions

Devising a competition; researching the right media; negotiating space; writing accompanying editorial; managing the results.

Exhibitions

Managing the press office; preparing the press kits; getting the media to the stand; maximising results from the show.

Newsletters and In-House Magazines

Copywrite; design; print - or distribute digitally.

Copywriting

Brochures; advertising; packaging.

Acquisitions and Mergers

Advice on timing of announcements; writing statements; planning media contact.

Exhibitions

Saltwater operates at many of the world's leading boat shows, regularly attending Düsseldorf, Fort Lauderdale, Genoa, London, METS, Monaco, Palma, Paris and Southampton. For the commercial market we attend Nor-Fishing, Nor-Shipping, SMM, Posidonia, Europort, Oceanology International, Sea Work and ONS.

Event Management

Saltwater has extensive experience at organising prestige events that are innovative, within budget and reflective of the client brand. Events organised by the agency range from product launches and award ceremonies, sea trials and company conferences to full regattas lasting several days and involving hundreds of people.

Examples include:

- Motor Boat & Yachting Festivals of Power in 2000/02/04

- Simrad's annual Worldwide Dealer Conference

- The boats.com annual Marine Industry Web Awards

- Yachting Monthly Centenary Party

- The annual Marine Industry Regatta

- Launches and sea trials for all new Fairline boats

- The annual Saltwater Journalists Awards at Southampton Boat Show

Stand Design

Designing an effective display; integration of multimedia elements such as video displays, audio and lighting.

Effective Advertising

Buying advertising is not simply a matter of placing ads in appropriate magazines. We plan a campaign by researching all relevant planned features, taking into account when you might be attending exhibitions and advising on the best size and shape of an ad to get the most from your budget.

We provide advice on how you can most effectively advertise your company or product through specialist magazines, regional or national press and online media. We are in regular contact with publishers and fully understand readership profiles, which ensures you are reaching the right audience for your product or service. Most importantly we negotiate excellent rates to make your budget go further.

Print, Packaging and Exhibition Materials

We are proud to have built solid, effective relationships with quality suppliers of printed media right across the spectrum. So whether you need a 100-run of a personalised invitation or a 100,000-run of your latest product catalogue, we will deliver on time and on budget.

You will always be offered a precise quotation for any print work we undertake to ensure you receive no suprises on your final invoice.

Expert Solutions

A strong online presence is critical for many of our clients and Saltwater boasts the expertise necessary to work with you from concept to completion to deliver an expert solution that meets your budget and goals.

As well as Web Design, Saltwater provides a breadth of web related services including hosting, domain purchasing, online advertising, search engine optimization and online marketing.

Inform. Educate. Engage.

Our fully equipped, Mac-based studio can develop powerful multimedia solutions that are original and profesionally executed.

At Saltwater we know how to target markets and address them head-on utilising over 20 years of design experience developing informative, educational and engaging media output.

Lasting Impression

Saltwater provides a wide range of merchandise and promotional products branded with our clients' logo which are indispensible for leaving a lasting impression at events, exhibitions and product launches.