Three New Clients for Saltwater
Date posted: 23rd June 2009
Combined with strong international client relationships, Saltwater’s expertise and connections in the merchant, cruise and offshore arenas makes us a perfect fit for Autronica, whose products include an extensive portfolio of fire and gas detection, suppression and presentation solutions for commercial, offshore and passenger vessels of all types and sizes. As well as supporting Autronica in all aspects of its global PR campaign, Saltwater will also be providing exhibition support, such as during the recent Nor-Shipping event held in Oslo.
Supported by an international network of offices and approved agents, Peters & May provides a bespoke service on all aspects of boat transportation and has become the number one choice for many of the world’s boat manufacturers, racing teams and private individuals in addition to ship and superyacht builders and owners. In appointing Saltwater, Peters & May recognised a need for support from a specialist resource, which has a global reach that mirrored its own. Also identifying PR as a cost-effective element of its marketing campaign, Peters & May acknowledged Saltwater’s experience in the marine leisure, superyacht and commercial markets, which enables them to receive support in these key areas.
Saltwater has also just been appointed to handle global PR support for Black Sea Yacht Yards, a Ukraine based custom builder of steel and aluminium sail, motor and commercial vessels.
Discovery Yachts on Yachting TV
Date posted: 23rd June 2009. Picture: Discovery 55.
We recently arranged for our client Discovery Yachts to be filmed by marine broadcaster Yachting TV and a short film about the construction process of these superb, British built blue water cruisers was shown on the Yachting TV website as a result. Discovery is currently celebrating a full order book and has three hulls in construction at its Marchwood base, the Discovery 55 and two new models the 67 and 50 Catamaran. The new 67 will make its world debut at this year’s Southampton Boat Show and will be launched to the media on Press Day, an event that we are proud to be a part of.
Commercial Show Support
Date posted: 23rd June 2009. Picture: The marina at Seawork.
It’s been even busier than usual for Saltwater’s commercial PR account team and clients over the last few months, with two key exhibitions having taken place in June. The team has just returned from a very successful Nor-Shipping exhibition, which was held 9th – 12th June in Lillestrøm, near Oslo and Seawork, which was held not quite so far from the office, in Southampton, 16th – 18th June. Nor-Shipping is one of the world’s leading international commercial shipping exhibitions whilst Seawork is now the biggest and fastest growing business to business event for the commercial marine and workboat sectors in Europe.
Nor-Shipping 2009 was the perfect opportunity for us to strengthen our links
with Scandinavian marine businesses and media. We held two very successful,
well attended press events for Marlink and Kongsberg Maritime, whilst also
working closely with the media on site in order to highlight all of our clients
exhibiting at the show. Approximately 100 editors and writers attended Nor-Shipping
this time around, reflecting the high levels of interest that such an exhibition
creates in the international media.
Seawork 2009 took place at Southampton Docks on 16th – 18th June.
Attracting more than 6000 high calibre visitors from 40 countries across the
globe, the event provides an excellent platform for buyers, sellers, innovators
and legislators to come together. Two Saltwater clients, Dometic and CA Clase
had booths at Seawork and the Saltwater team visited in order to meet with them
and the attending media.
Abu Dhabi Show Report
Date posted: 23rd June 2009. Picture: New quay and exhibition centre in Abu Dhabi.
It was the first time a major yacht show had been run in Abu Dhabi and despite many protestations in the media that the show would not get off the ground; the organisers proved that where there is the will and the enthusiasm, anything can be achieved. Saltwater was tasked with launching the show, a project that we started early in 2008. We are delighted that the campaign helped to ensure that 21 Superyachts over 30 metres lined the newly constructed quay and about 90 exhibitors enjoyed the superb facilities in the new exhibition centre, ADNEC. The show had a consistent flow of visitors, and exhibitors seemed extremely happy with the results. All of the exhibitors we spoke to were keen to return next year. This show reaches a completely different market to Dubai and a market which has substantial potential.
Saltwater Studio Designs for Marlink
Date posted: 23rd June 2009. Picture: Marlink Marketing.
We are delighted to report that our design studio has been chosen by Marlink, a leading global satellite communications provider and a retained client of Saltwater PR, to carry out a number of corporate design projects as part of its 2009 marketing drive. This significant project includes the development of a new advertisement, a new design manual, a new corporate brochure and new corporate literature. In addition, the Saltwater studio has designed a new corporate stand and customer invitations for the recent Nor-Shipping exhibition.
Number Change for Saltwater Studio
Date posted: 23rd June 2009.
Please note that the Saltwater design studio can now be reached on our main telephone number +44
(0) 1202 669244 and the previous number +44 (0) 1202 785858 is now obsolete.
Don’t forget that our studio team is able to assist with your advertising, print
and design requirements, at extremely competitive prices. For further information
please contact our Studio Manager, Cate Smith at cate.smith@saltwatercoms.com or
Media Buyer, Karen Charlton at karen.charlton@saltwatercoms.com or
call +44 (0) 1202 669244.
New Client Update
Date posted: 27th February 2009
Our marine leisure division has also been appointed to handle the European PR of Swobbit®, one of the USA’s leading manufacturers of boat cleaning equipment. The Swobbit® equipment range is ideal for crew or owner use and suitable for any boat or superyacht.
Every fourth ship that sets to sea uses Marlink. Providing a wide choice in satellite communications solutions to the commercial maritime and superyacht markets, Marlink offers its customers expert personal support day or night, backed up by an extensive global network of offices and technical service centres. Marlink joins our other leading satcoms clients Thrane & Thrane and Wired Ocean.
Based in Kent, UK, Swobbit® Europe produces an extensive range of premium boat maintenance products, specifically designed with recreational watercraft in mind. The Swobbit® Europe facility provides manufacturing, distribution and customer service for the full line of Swobbit® products, which begins with the Perfect Pole™, a telescopic handle with a patented no-look tracking system for quick and easy adjustments. Incredibly strong and adaptable, the Perfect Pole™ provides a ‘one pole fits all’ solution which seamlessly connects to all Swobbit® Uni-Snap quick release accessories such as wash brushes, washing tools and drying mops. Other products in the Swobbit® line include water blades, scrub pads, microfibre and complete boat maintenance kits.
London Press Day Success
Date posted: 27th February 2009. Picture: Golden Arrow Press Launch.
The Saltwater team was out in full force once again at
this year’s London International Boat Show with five
client press events organised for press and preview day. This year’s
events were some of the best attended we have seen for years and thanks
to a well planned attack on the media prior to the show, we managed to
achieve an excellent turnout of journalists for all our client launches.
Avon Inflatables kicked
off its 50th Anniversary celebrations with the first press event of the
day. Avon Managing Director, Alan Morgan addressed a fantastic media
turnout to talk about the company’s amazing achievements over the last
50 years.
Fairline launched the new Squadron 70, which made its world
debut at the show and Managing Director Derek Carter gave his regular
business briefing to a packed stand of journalists.
Zodiac International unveiled its 2009 product line-up including two new Cadet
ranges and re-vamped Medline RIB range.
CA Clase announced a number of new marine electronics solutions to a very busy
stand filled with media.
There was a real buzz on the Golden Arrow Marine stand at the launch of the new
Caudwell Axis Drive. To tie in with its South African origins, a group
of African drummers and dancers drew in the crowds and provided some
exceptional entertainment.
Middle East Show Attendance
Date posted: 27th February 2009. Picture: Dubai Boat Show.
The Saltwater team will be attending two Middle East boat
shows this year, Dubai International Boat Show and the new Abu Dhabi
Yacht Show, in support of some of our clients. Saltwater was involved
in the launch of the new Abu Dhabi Yacht Show and has been invited along
to attend this first event which is set to showcase a host of super and
megayachts ranging from 30-100m.
Dubai International Boat Show. 3 - 7 March 2009.
Dubai International Boat Show is the largest, most important and most established event of its kind in the region. It is one of the fastest growing leisure marine industry exhibitions in the world and the 17th edition of the event is set to be a classic showcase of boats from both local and international builders together with the latest innovations in marine equipment, supplies and services.
Abu Dhabi Yacht Show. 12 - 14 March 2009.
As the region’s first show dedicated to super and megayachts, the invitation
only Abu Dhabi Yacht Show is set to be the most exclusive and luxurious event
on the global yachting calendar. The show will feature some of the world’s most
exclusive superyachts and will bring together the highest net worth individuals
creating a unique platform for yachting professionals to mingle with the world’s
richest.
If you require PR or marketing support at any of these shows, then please contact your account handler as soon as possible.
The Global Marine Marketing Forum
Date posted: 27th February 2009. Picture: Clive Bartlett (left) at the GMMF 2008.
Saltwater was delighted to be invited to attend the Global
Marine Marketing Forum held in Monaco in December. The new event, organised
by The Yacht Report and Superyacht Events, focuses on growing business
in the luxury-yacht market through strategic marketing and attracts representatives
from some of the most prominent organisations in the superyacht sector.
Saltwater Director Clive Bartlett was present on three expert panels,
which looked at how to get the most out of events, how to manage marketing
budgets and how to get press coverage. Commenting he said, “We now have
a much higher proportion of our clients in the superyacht sector and
attending the forum not only provided us with a great opportunity to
network with some of the industry’s key players but also to keep up with
the trends and happenings in this dynamic sector. Our key message was
increasing market share in times of business downturn, through targeted
PR and marketing techniques.”
Venue Hunt Begins for 2010 Motor Boat of the Year Awards
Date posted: 27th February 2009.
Picture:
The Motor Boat of the Year Awards 2009 were held at the Waldorf.
Following another hugely successful Motor Boat of the Year
Awards, our events team has already started the hunt for a suitable venue
for the 2010 ceremony, having been retained by IPC Marine Media to organise
the 4th consecutive event. As the only major event that takes place during
the London International Boat Show, the annual Motor Boat of the Year
Awards are now well and truly established on the marine events calendar.
This year’s
awards were held at the illustrious Waldorf Hilton Hotel where the great
and the good from the motor boating world turned out in force to celebrate
the excellent design, superb performance and innovation in motor boat
production. The search is now on for another prestige London location
for up to 200 people that reflects the kudos of the awards.
Six New Clients For Saltwater PR!
Date posted: 7th November 2008
Following a busy few months, we are delighted to announce
a further six new clients for our leisure and buoyant Superyacht PR divisions.
The new clients include Abu Dhabi MAR Shipyard; REEDS Nautical Online
Almanac, Curvelle, Discovery Yachts, Dometic and the Yacht Leg & Cradle
Company.
REEDS Nautical Online Almanac is the company behind www.reedsonline.com, the online version of the legendary REEDS Nautical Almanac book series. Saltwater has been appointed to help launch and promote the site to users throughout the UK and will be supporting REEDS Online at a number of UK shows such as the Sail, Power & Watersports Show at Earls Court this month and the London International Boat Show in January.
Curvelle is a new company offering a unique fractional ownership scheme for the expanding superyacht market. Based in London, Curvelle has commissioned the build of its first two 33m Superyachts, to be constructed by the award winning Cheoy Lee Shipyard. Appointed to handle Curvelle’s PR on a global basis, Saltwater will be highlighting the benefits of fractional ownership in this sector and assisting Curvelle in their presence at forthcoming shows such as Boot Dusseldorf, Abu Dhabi Yacht Show and Antibes.
Dometic, the world’s leading manufacturer of marine air conditioning, sanitation and other comfort systems has appointed Saltwater to handle their European PR within the leisure marine sector. Our activity commences with a number of new product launches on Dometic’s four different stands at METS 2009.
As a previous Saltwater client, we are delighted to welcome back the Yacht Leg & Cradle Company, who has once again enlisted our expertise to help with the promotion of its products and business. The Henley based company is one of the world’s leading providers of professional yacht cradles for marinas and boatyards and over the past 10 years has developed a range of advanced cradles that provide powerful supports for yachts and powerboats.
Tis The Season Of Boat Shows!
Date posted: 7th November 2008
Once again the Saltwater team will be visiting a number of major international boat shows over the coming months where we will be supporting you and helping to launch your 2009 campaigns. Your account handler will have already been in touch to discuss your requirements, however here is a reminder of which shows we will be attending throughout the winter months and what we are currently working on in preparation for the shows.
METS, Amsterdam
18th - 20th November 2008
We are currently putting together
press kits for METS. We have a fairly large team visiting METS this year
so no doubt we will have a chance to say hello if you are exhibiting, however
please do let us know if you would like us to come and see you to discuss
anything specific.
The Sail, Power & Watersports Show, Earls Court, London
26th – 30th
November 2008
We are currently liaising with the organisers with regards to pre-show
publicity and product launches and will shortly be putting together the
press kits for the show. Please let us know as soon as possible of any
specific requirements you may have for the show.
The London International Boat Show, ExCeL, London
9th - 18th January 2009
We are currently writing preview releases for this show. If you haven’t already
done so, please send your account handler details of what you will be launching
as soon as possible. Also, we are being optimistic and hoping that we can get
all of our press kits completed for London before Christmas with your help…….(So
it’s a nice box of mince pies to all clients who sign off their releases by 19th
December!!)
Boot Dusseldorf
17th - 25th January 2009
We are currently writing preview
releases for Dusseldorf. If you haven’t done so already, please send your
account handler details of what you will be launching as soon as possible.
Miami International Boat Show
14th - 18th February 2009
Details of any product launches in Miami should
be submitted to your account handler by the end of November.
National Boat Caravan & Outdoor Show, NEC Birmingham
12th - 16th February
2009
Details of any product launches at this show should be submitted to
your account handler by the end of November.
We will of course be happy to support you at other shows not listed above with
respect to providing preview information and supplying press kits.
Don’t forget, that in addition to providing PR support at shows, our very talented and capable design studio can help with your stand graphics, brochure and price-list print and design at very competitive prices. Please contact Cate Smith or Karen Charlton on 01202 785858 to discuss your requirements.
In The News
Date posted: 7th November 2008
Saltwater studio has just completed a number of printed newsletter
projects for clients in both the leisure and commercial sectors, demonstrating
once again the benefits of choosing an agency with an in-house design studio
and the diversity of assignments that we can undertake.
Recent projects have included a newsletter to MDL Marinas’ berth holders, a complete re-design
of Kongsberg Norcontrol IT’s customer newsletter for the VTS 2008 Symposium
in Norway and a special hard copy of Hatteland Display’s eNews for the
Euronaval exhibition in Paris.
Saltwater studio has been designing newsletters for Saltwater PR clients since the nineties. From weekly pdfs through to monthly four pagers and eight page exhibition specials, you can be sure that your newsletter will feature interesting content that your customers will want to read, all of course designed to follow your company branding.
Saltwater Design Studio Manager, Cate Smith says, “Newsletters are an important part of the communications package. We like to think that we can take on most print and design jobs, no matter how big or unusual the brief. Our close ties with our PR clients and the PR team at Saltwater ensures that we can provide valuable content whilst our well established relationships with printers mean that we can also offer some very competitive rates for hardcopy newsletters.”
Saltwater Web Project Goes Live
Date posted: 7th November 2008
A recent web design project for our Norway based client, AquaFence, a specialist in flood defence systems, is now up and running following a three month project to build the entire site from scratch. The new website, www.aquafence.com was project managed by Saltwater Account Director Saul Trewern whose technical journalist background and copywriting skills were put to good use during the development phase.
“The flood protection product market is hard fought so AquaFence required
a new web presence to support its expansion in Europe and North America.
Our brief was to develop a clean, easy to navigate and cost-effective web
site, which reflected the values of the AquaFence system itself. This meant
starting from the ground-up, from concept and content, through to design,
going live and handing over to the client. We’ll be moving to phase 2 in
the coming months, when we implement Norwegian and German language versions
of the new site,” said Saul.
With flood events and severe weather around the world on the increase, AquaFence is a highly cost-effective transportable flood protection barrier that can be rapidly deployed. The new website is very easy to navigate and provides clear and simple messages, such as the benefits of using the system, how the technology works and videos showing the AquaFence system in action at its demonstration site at Tees Barrage, UK. There is also a news section, providing the latest company information, an important element of any corporate or product website and a great tool for journalists.
If you are interested in developing a new website or would like to update
your existing one, Saltwater can help you with all aspects from copywriting
to creating the entire site. Contact us on +44 (0) 1202 669244 to discuss
your requirements.
Saltwater Journalists' Awards Take
A Trip Down Memory Lane
Date posted: 7th November 2008
Clients and journalists once again turned out in force for
the annual Saltwater Journalists' Awards party held at the end of the first
day of the PSP Southampton Boat Show.
In line with the Show’s 40th anniversary celebrations, we took a look in our archives and dug out some previous awards and serious hiccups made by some of the world’s marine media.
The highlight of the evening was a presentation to journalist Dag Pike of the Lifetime Achievement Award for his outstanding contribution to marine journalism over the years and for being part of the winning team of this year’s Round Britain Offshore Powerboat Race at the age of 75!
This year’s theme was dedicated to National Boat Shows’ celebration of 40 years of the Southampton Boat Show and we were delighted to present the NBS team with a special 40th birthday cake to commemorate the event. Commenting, Saltwater Director, Georgina Bartlett said, “Our awards are all about bringing clients and journalists together under one roof for an evening of fun at the end of a very long press day. This year’s event was even more special with NBS celebrating 40 years of Southampton and we were delighted to mark this very special occasion.”
Autumn Boat Show Preparation
Date posted: 7th August 2008
Your Saltwater PR contact will already be in touch with you about any promotional opportunities at forthcoming boat shows but with the onset of the Autumn Boat Show season almost upon us, we thought that now would be a good time to remind you to start thinking about your print, design, graphics and any other point-of-sale material requirements and ensure that orders are placed with plenty of time to spare.
You may be interested to know that Saltwater has its very own in-house Design Studio that offers very competitive rates on a broad range of print and design jobs from product catalogues to show display graphics and point-of-sale material. With a reputation of delivering on time and to budget, our Studio Manager Cate Smith has built well-established relationships with quality suppliers of printed media and has been involved in all aspects of design and print for many of our retained clients over the last seven years.
Please call Cate Smith or Karen Charlton on +44 (0)1202 785858 to discuss your requirements.
Recent Client Wins
Date posted: 7th August 2008
We are delighted to report that our PR department has been appointed by two new clients, Australian safety equipment specialist Mobilarm and British yacht builder, Discovery Yachts. Mobilarm, who manufacture a range of man overboard systems, has chosen Saltwater to help raise its profile in Europe and the USA as well as assisting in the coordination of its marketing in Australia. Discovery Yachts, designers and builders of luxury blue-water cruisers has appointed us to represent them in the UK, Europe and the USA.
Our first project for Perth based Mobilarm has been to assist in the launch of the Mobilarm V100 VPIRB, a cost-effective, practical lifesaving device that vastly improves recovery time in a man overboard situation.
Mobilarm CEO Lindsey Lyon said: “We were impressed with Saltwater’s expertise across the marine leisure and commercial sectors, which are Mobilarm’s main focus areas. It was particularly important for us to appoint an agency with an in depth understanding of the industry on a global level as well as having a good track record and this has certainly been demonstrated to us.”
Discovery Yachts build extended blue-water cruising yachts that can be sailed anywhere in the world. Our first project for the Southampton based company will be to help launch the new Discovery 67, a superior ocean-going yacht that combines generous living space and luxurious comfort with effortless handling.
Our wide range of marine experience throughout the world has helped us to
expand our market and we now have a truly international client base, which
accounts for 50% of our business and encompasses the leisure, commercial
and mega yacht sectors.
**STOP PRESS**
A quick welcome aboard also to Reeds Online, Dometic and Boats.com, who have all chosen Saltwater as their PR agency over the last few days.
Did You Know?
Date posted: 7th August 2008
That this year, Saltwater is delighted to be celebrating 10
years of working with the UK’s leading RIB and inflatable manufacturer,
Avon Inflatables?
Like many of our clients, Saltwater’s
work with Avon over the years has been across the whole communications
mix including PR, design and media buying.
That there is no fee charged by Saltwater for media planning
and buying services?
For those of you that
have an annual advertising budget of £10K or more but don’t have
a lot of time to spare fending off sales calls, you could free up
some of your time by calling our Media Buyer Karen Charlton on +44
(0) 1202 785858. Karen has access to some of the best rates available
and she will be happy to handle your advertising on your behalf.
That the Saltwater studio can design and produce product packaging
specifically manufactured for your product?
The
Barton 'Wincher' was a particularly tricky project as the point of
purchase display card had to carry four different sizes of product
and included full fitting instructions on the reverse.
That our Design Studio Manager, Cate Smith took part in the Round
the Island Race this year?
Solmate,
the boat that she crewed on (as chief tactician) came first in division
(ISC division 6C), first in Group and 17th overall (ISC).
Client Advice
Date posted: 7th August 2008
Although advice is our business and something our retained clients always have access to, we thought it would be useful to produce some printed material for you to refer to. We have developed some preliminary Client Guidance Notes, which are now available to all of our retained clients. These offer practical and helpful advice on a range of important marketing activities. We currently offer Client Guidance Notes on the following subjects:
Preparing for a Journalist Sea Trial
To help you to make all the necessary checks and preparations
before a boat test is carried out by a journalist, therefore preventing
any avoidable problems, which may subsequently arise in the test report.
Pre-Event Briefing
To help you get the best out of your event, this brief offers
lots of helpful advice on the most important aspect of event organisation
– proper planning!
We are planning to add more Client Guidance Notes in the coming months and we are also working on making these available as downloadable PDF’s from our website. In the meantime, please contact Sara Henriksson on +44 (0) 1202 669244 or E-mail: sara.henriksson@saltwatercoms.com to receive any of the two listed above.
Clive Bartlett Joins BMF Marketing Strategy Committee
Date posted: 7th August 2008
We are pleased to announce that Clive Bartlett, Saltwater Director has joined the Marketing Strategy Committee of the British Marine Federation.
The Marketing Strategy Group’s role is to provide advice to the BMF Management Board, National Boat Shows Board and the Executive regarding marketing strategy and implementation. It provides advice on creation and implementation of the marketing strategy and acts as a ‘sounding board’ for marketing proposals.
It also monitors on behalf of the BMF, Southampton Boat Show and National Boat Shows the effectiveness and value for money of any marketing campaigns they undertake.
Welcome to Louise and Sara
Date posted: 7th August 2008
We would like to extend a warm welcome to Louise Bennett and Sara Henriksson, Saltwater’s latest recruits who joined the PR team earlier this month.
With a BA (Hons) degree in Business and Marketing Management, Louise Bennett joins us from Bournemouth and Poole College where she worked in the Central Marketing Department as Marketing Officer. In her new role as PR Account Executive, Louise will work on several leisure, technical and commercial accounts as well as exploiting her marketing skills in a number of new projects.
As our new university placement student for 2008/2009, Sara Henriksson will provide support to the PR team who will help ensure that her 40 week placement with us is as beneficial as possible. Currently studying her BA (Hons) degree in Public Relations at Bournemouth University, Sara has already benefited from some relevant previous work experience having worked for a local marketing company and been involved in the political campaigning for the Swedish Euro campaign – ‘Yes to the Euro’ – in the run up to the Swedish Euro referendum in 2004. Sara is also fluent in Swedish which may be of interest to our Scandinavian clients.
Saltwater is now in its 8th year of offering an annual placement to PR degree students from Bournemouth University and its success has continued to go from strength to strength. Our 2007/2008 placement Amy Wallett, who was promoted to PR Assistant earlier this year, has proven once again why we continue to commit ourselves to this important program. Amy will return to Bournemouth University in September after the Southampton Boat Show to complete her final year but we are pleased to say that she will remain with us on a part-time basis.Karen & Karen Clock 10Km
Date posted: 7th August 2008
We are proud to have offered our support to two mad but very determined Saltwater employees, Karen Charlton (33) and Karen Bartlett (40) who recently donned their running shoes for the 2008 British London 10k Run in support of the charity OUCH UK (Organisation for the Understanding of Cluster Headache). The two Karens both managed to run respectable times (without passing out!) in just over an hour and in the process have helped raise over £7,500 to date.
Cluster Headache is a rare neurological disease estimated to affect less than 0.5% of the population. Although estimated to be around the same number of Cluster Headache sufferers in the UK as there are sufferers of MS, hardly anyone has heard of this condition and most people afflicted with this devastating disease are struggling on alone and isolated with their pain.
Saltwater Media Buyer Karen Charlton has been organising 24 runners to take part in the event for OUCH since it first started six years ago. She said: “As the charity’s biggest fundraiser, the London 10K yet again proved highly successful for OUCH (UK) and the money raised this year will go towards the running of their 24hr helpline, the purchase of a professional membership database and the general everyday costs of keeping our self supporting charity going.”
For further information on the charity or to make a donation visit www.ouchuk.org
You make our world go round – two new clients for Saltwater PR
Date posted: 16th April 2008
One of the fundamental reasons we believe our clients choose us against our competitors is to benefit from our wide-reaching understanding of the marine industry. Working with such a diverse range of marine clients across all the main sectors - leisure, technical, commercial, super and megayacht - we are able to apply a unique insight into the industry which is very hard to find elsewhere. Having weighed up the competition, we believe it was this expertise that led those very nice people at Wired Ocean and Solent Marine to want to work with us and in March this year we were officially appointed to handle the PR for both companies.
Wired Ocean is a sophisticated marine broadband system, designed to deliver shore-to-ship data via a vessel’s satellite TV antenna. This dramatically reduces incoming data costs – traditionally the largest bill for internet use at sea – making Wired Ocean ideal for high volume applications such as internet browsing, downloading email with attachments, obtaining electronic manuals and weather and navigation data for bridge and critical systems. www.wiredocean.com
Solent Marine is a long established and highly innovative company and
one of very few manufacturers to have the facilities to design and build
complete pontoon systems in-house. They were recently appointed exclusive
worldwide supplier of SolDeck, a revolutionary new synthetic decking which
offers marinas a number of distinct advantages over other systems. SolDeck
offers exceptional properties which provides extra longevity and is a more
environmentally sympathetic alternative to hardwood. It is the first synthetic
pontoon material to look and feel identical to hardwood with a similar
fibrous appearance and non slip surface. www.solentmarine.com
Spring Boat Shows are here so we will be there – let us know if we can help you
Date posted: 16th April 2008
Kicking off our spring boat show attendance in April are the Antibes (We do realise the Antibes Show starts today so help at this one might be a bit ambitious at this late stage) and Palma (26th April – 4th May) shows where we will be representing several clients from our leisure and superyacht divisions. In May, we will be at the Southampton Sportsboat & RIB Show (3rd-5th May) both promoting the event and representing several clients. Your account handlers will of course be in touch if these shows are relevant but please feel free to let us know if we can be of assistance to you at any of these events. (We do realise the Antibes Show is only around the corner so help at this one might be a bit ambitious at this late stage!).
The 2nd annual Antibes Yacht Show takes place from Thursday 17th to Sunday 20th April. The show attracts exhibitors predominantly from major international luxury charter and brokerage agencies as well as other services in the luxury yacht sector. This year’s event is set to accommodate 200 boats up to 80m in length, between 150 to 200 exhibitors and more than 15,000 visitors. For more information visit www.antibesyachtshow.com
The Palma International Boat Show will take place in Palma’s Old Port from Saturday 26th April to Sunday 4th May. Celebrating its 25th anniversary, the show is reported to be bigger than ever this year as well as getting a new image. In terms of exhibitors, it generally attracts leisure marine businesses, boat manufacturers and brokerage companies with interests in the Balearic Islands. Over 300 boats will be on display throughout the nine day event including craft from leading luxury motor yacht manufacturer and Saltwater client, Fairline, who has a strong presence in the Balearics. For further information visit www.palmaboatshow.com
The 5th Southampton Sports Boat and RIB Show will take place at Hamble Point Marina during the May Bank Holiday weekend from Saturday 3rd – Monday 5th April. This year’s event is set to be double the size of last year’s show and entry will be free of charge to visitors. It is estimated that around 15,000 visitors will attend the three day event which will showcase a range of the latest RIBs, sport boats, engines, clothing, chandlery products and boating equipment. For further information visit www.sportsboatandribshow.co.uk
Volvo Penta UK signs up with Saltwater Advertising and the Studio goes catalogue crazy
Date posted: 16th April 2008
Industry giant Volvo Penta UK has returned to Saltwater following the success of its last commercial campaign, which was handled by our Media Buying supremo, Karen Charlton. Starting this month, Volvo’s ‘Commercial Re-powering’ promotion will run in commercial marine media. In other Saltwater Advertising news, the studio has recently completed two major catalogues for clients Barton Marine and CA Clase. Our talented designer, Cate Smith who also happens to be mad about sailing (who wouldn’t be with a dog called Bosun!) as ever, delivered a professional job at very competitive rates.
Volvo Penta UK’s latest commercial campaign, which will run over the next six months, is aimed at driving sales through seven of its well established dealers in its commercial division.
Just a helpful reminder that buying advertising is not simply a matter of placing ads in magazines. To achieve results, campaigns need to be planned by researching features, taking into account when you might be attending exhibitions and looking at the best size and shape of an ad to get the most from your budget. It is also important to maintain regular contact with publishers and fully understand readership profiles, which ensure you are reaching the right audience for your product or service and most importantly to negotiate excellent rates to make your budget go further.
As the designer behind the old 350-page Sowester catalogue (remember that?), no wonder Cate managed to deliver the new 60-page, full colour Barton Marine catalogue on time and to budget. With nearly 1300 part numbers, Cate designed the marine deck fittings catalogue entirely from scratch. Aside from their first-class creative skills, it was Saltwater studio’s competitive rates that clinched the deal and won them the contract for the CA Clase catalogue. The communications, navigation and entertainment systems expert was able to incorporate its new MB Quart range into the 18-page brochure which was produced for this year’s London Boat Show.
Venue search begins for Motor Boat of the Year Awards
Date posted: 16th April 2008
Saltwater Events has already embarked on its search to find a top London venue befitting the Motor Boat of the Year Awards and its guests, having been retained to organise the 2009 event on behalf of IPC Marine Media. This year’s event at Claridges in Mayfair was a huge success where once again the great and the good from the motor boating world turned out in force to celebrate the excellent design, superb performance and innovation in motor boat production.
Saltwater Sponsored Rowers do it in less than 77 days!
Date posted: 16th April 2008
We are absolutely delighted for Lin Griesel and Rachel Smith, who on February 16th 2008, by sheer endurance, guts and willpower were the fastest women to cross the Atlantic Ocean in the Woodvale Challenge Atlantic Rowing Race in their 23ft (7m) long wooden rowing boat. So far they have managed to raise a staggering £65,000 for Breast Cancer Care and have confirmed that they will be relentless in their campaigning until they reach their target of £100,000. For more information about the challenge, how you can donate to Breast Cancer Care and to read about Lin and Rachel’s exciting adventure, visit www.atlanticrowingchallenge.co.uk
The countdown to the Marine Industry Regatta has begun
Date posted: 16th April 2008
Once again, Saltwater Events will be organising the land-based events of this year’s Marine Industry Regatta and eager teams from across the British leisure marine industry have already started warming up for the annual event which takes place in Port Solent on Wednesday 23rd April.
The Marine Industry Regatta is the only UK sailing event that brings together staff from key British leisure marine companies alongside yachting journalists to compete in a series of yacht races in the Solent. Our very own Clive Bartlett will be racing on the Boating Business yacht and the delectable Louise Read will be joining the guys from Barton Marine – lucky them!!
Saltwater will oversee all on-land activity of the Regatta, which includes participant registration, prize-giving and hospitality. Racing takes place aboard almost forty Jeanneau Sun Fast 37s supplied by sailboat charter company, Sunsail and crews of eight will battle it out for the Boating Business Anniversary Trophy amongst other awards.
The John Merricks Sailing Trust, which assists many young sailors and youth sailing organisations achieve their goals by helping them to advance their mental and physical development through sailing, is the Regatta’s official charity. For more information, please contact the organisers on 01892 545696 or visit www.marineregatta.com
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